Entrepreneurial experience
I run businesses myself, including an online shop and a 250 m² gym in Amsterdam. I understand what a website needs to achieve.
Engineer turned entrepreneur turned website strategist.
I combine analytical thinking, business experience and design to create clear, sophisticated websites that are built to be found.
Why work with me ↓
01
Why Studio Skylar
Most web design agencies start with design. I start with data.
I look at what people search for, how competitors position themselves and what your customers need to understand before I design a single page.
Analytical background
I hold a Master of Science in Engineering from Delft University of Technology. I research before I design.
More than ten years of experience
My background combines freelancing, established brands, marketing, design and building businesses of my own.
02
Experience
Experience with established brands.
Before focusing on entrepreneurs and smaller businesses, I worked on projects connected to national and international organisations.
Schiphol
Heineken
Nestlé
KitKat
M&M’s
Nike
Albert Heijn
A-ware
Handsoff
Lucia Marthas
03
Selected work
One strategy. Four very different visual directions.
Every website is designed around the business, its audience and its goals—not around one fixed template.
04
What I can do
One partner for the complete website process.
Strategy, design, content and development stay connected from the first idea to the final launch.
Research
Customers, competitors and search behaviour.
Strategy
Positioning, structure and user journeys.
SEO and GEO
Visibility in Google and AI search.
Website design
Clear, refined and strategic design.
Development
Responsive Webflow website builds.
Branding
Colours, typography and visual direction.
Logo design
A strong and practical brand identity.
Technical setup
Domains, analytics, indexing and integrations.
Content direction
Headlines, copy and photography guidance.
Ongoing improvement
SEO, content and website optimisation.
Who I work with
Smaller businesses.
Smaller businesses.
Closer collaboration.
Greater impact.
I choose to work with entrepreneurs, experts and smaller businesses.
In a smaller business, a strong website can make an immediate difference. It can improve visibility, create trust and become a real source of new customers.
There is also more freedom to move quickly, make strong decisions and create something personal.
I especially enjoy working with coaches, consultants, hospitality brands, creative studios, wellness businesses and ambitious founders.
Let’s build a website people understand, trust and find.
Tell me what you are building and what your current website needs to do better.
Start a project ↗